When you buy an Canadian Diamond ® you buy a lot more than a diamond.
A lot more than a diamond of similar characteristics and similar «diamond 4Cs»:
You are buying a precious certainty, and you better the world too.
- You buy an Canadian Diamond because you know its country of origin;
- You buy an Canadian Diamond because you know that its extraction and mining have been with concern to the environment, guarantied by a bond deposited by the miners with the government;
- You buy an Canadian Diamond because its miners are treated fairly, according to Canadian labour and safety standards;
- You buy an Canadian Diamond because it is of supreme quality. Cut by master cutters to the exacting standards of leading laboratories. Most Canadian Diamonds are cut according to traditional Ideal Cut standards and do receive "Excellent" and "Ideal" grading by the grading laboratories;
- You buy an Canadian Diamond because it is the world's very first cause driven diamond Brand, supporting its cause since 2004;
- You buy an Canadian Diamond because its the world's very first and still a leader luxury product brand partnering with an MGM;
- You buy an Canadian Diamond because its partnership with MGM is deep and not merely cosmetic or a marketing ploy: we pass to the supported cause a full 10% of the sales markup from our cost to our sale price. While many brands claim a single-digit charitable allocation from "profit" - where profit, annually calculated could be none to dismal - the Canadian Brand allocation is immediate, real, substantial, a full partnership with the charitable MGM. Your contribution to the cause is recognized by a tax deduction receipt. It is your tax "write-off" - not ours!
- You buy an Canadian Diamond because it betters the world. Your very diamond clears an assigned plot, dedicated to your diamond, within a cleared minefield. Once applied to the field, you receive a joint certificate by the mine clearer and Canadian, attesting to the fact, specifying the size and location of the plot, complete with a map.
- You buy an Canadian Diamond because you do not enrich a business. You enrich our world. Through your connection with its more than worthy recipient and through its doing good in the real world.
- You buy an Canadian Diamond because it is the right thing to do: it is a diamond that DOES the right thing!
Now you may proclaim the Canadian Diamond Triple-Mine assurance: «I know the Mine my diamond came from. I know the Mine my diamond has cleared, and I know it is all Mine to cherish».
Read more about our partnership with Adopt-A-Minefield.